- Truck customers and fans could win the opportunity to put the all-new Ford F-150 through its toughest challenge yet
- Consumers can enter at BuiltToughTest.com by describing how they would test the toughness of the all-new F-150
- Winners will be filmed putting a new F-150 through their own personal toughness test; videos will be posted to YouTube.com/FordTrucks
DEARBORN, Mich., Jan. 30, 2014 - Ford,
America’s truck leader, is looking for truck buyers to take an all-new
F-150 through some of the toughest testing it might ever encounter –
their own.
Ford is launching the “You Test” campaign, in which
actual Ford F-150 drivers and fans could win the opportunity to sit
behind the wheel of the all-new 2015 F-150 before nearly anyone else in
the world. By visiting BuiltToughTest.com,
customers can tell Ford how they would test the toughness of the new
F-150 pickup – maybe through a grueling off-road challenge, or even
through the daily routine of a demanding job site.
“We prove every day our trucks are Built Ford Tough –
now we’re asking truck customers to help us prove it too,” said Eric
Peterson, Ford F-150 marketing manager. “We’re looking for people who
know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s
the philosophy that drives us every day to make the best trucks out
there, and it’s what has made F-Series the No. 1 truck for nearly 40
years.”
Up to five winners will be selected to spend up to a
week behind the wheel of a new F-150 while video crews document the
truck undergoing the real-world testing. The videos will be posted to YouTube.com/FordTrucks.
Entries must be received by May 31, 2014. Winners
will be announced before Sept. 1, 2014. No purchase necessary. Complete
terms and conditions are available at BuiltToughTest.com.
The all-new F-150 is the toughest F-150 ever, with a
high-strength steel frame and a high-strength, military-grade,
aluminum-alloy body. The new F-150 will undergo more than 10 million
miles of toughness and durability testing before it reaches showrooms
later this year.
F-150 is also the preferred light-duty pickup among
workers in some of the toughest vocations. According to Polk
registration data of light-duty pickups, 53 percent of these truck
drivers in the heavy construction industry, 56 percent in the heavy
hauling industry and 60 percent in the energy/utility industry drive
F-150 pickups.
Source: Ford.com
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