Posted January 23 2009 05:00 PM by Scott_Evans
Category: Events, India, Ford, Ford Mustang, Coupes, Sports
This time last year, Ferrari was preparing to let journalists drive a pair of 612 Scagliettis on a round-trip tour of India to promote the brand. Ferrari fans certainly found it interesting, but fans of classic muscle may not have been as amused. Well, now it's their turn, as Classic Design Concepts has joined with Equus for the The Maharajah Road trip across India in a set of classic Ford Mustangs.
"Working with Tjaarda and his team at EQUUS gives us an opportunity to make a significant footprint in the international automotive market," said David Hakim, director of sales & marketing for CDC. "While we've developed a strong international customer base in recent years, our work on the EQUUS Mustang and involvement in the rally will move our sales program into the fast lane."
For the trip, aftermarket parts supplier Classic Design Concepts teamed up with designer Tom Tjaarda at Equus and Paris-based businessman and car collector Bassam Abdallah to take in a road trip from Mumbai to Jodhpur, India, to promote the Mustang designs that the CDC-Equus partnership has come up with. Abdallah supplied 10classic Mustangs from his personal collection, including two CDC-Equus prototypes, for the trip and a Hollywood film crew is going along to shoot a documentary of the trip. Also joining them is Rob Kinnan from our sister publication, Hot Rod, who is reporting from the road.
So far, the group is eight days into the trip, which is expected to take about two weeks. Kinnan is keeping a daily blog over at HotRod.com you can follow and Ford designer Michael Chetcuti, who's also along for the ride, is keeping a video blog on YouTube. You can also follow their progress at the official site. The purpose of the trip is to advertise the Mustangs that CDC and Equus have come up with and plan to produce primarily for the Indian market.
Source: Classic Design Concepts