Monday, July 21, 2014

The Car That Saved Ford

Image of Ford

The 1949 Ford was revolutionary when it was introduced in the spring of that year. After the second World War, Ford Motor Company had been producing only remodeled designs of their 1942 automobile. Sleek and slab-sided with the trademark circle in the front grille, the 1949 Ford broke from previous ideas of design and engineering.

By the late 1940's, the dominance of the Big Three was more apparent than ever. The 1949 Ford symbolized the company's revitalization under Henry Ford II, who had taken over for his grandfather in 1945. Modern management methods and dramatically new products returned Ford to second place in sales.

Finding the company in total disarray, Henry Ford II lured Ernest R. Breech from the presidency of Bendix Aviation Corporation to be his executive vice-president and implement the recovery of Ford. Henry Ford II also lured in a dynamic management team to overhaul the company, including ten Harvard-trained ex-Air Force officers dubbed the Whiz Kids.

View from side
Design consultant
George Walker

Engineering VP
Harold Youngren

Early clay rendering
Richard Caleal

About our Car: This 1949 Ford sedan is serial number one - the first production 1949 Ford. 


No comments: