FORD VERVE CONCEPT

With the North American debut of Ford’s Verve Concept, Ford announces a new vision for its future: small cars and sustainability. It shouldn’t come as a surprise to people who love Ford’s European small cars like the Ford Focus, Fiesta and Ka. “Ford’s small cars are loved in Europe and Americans love our European small cars,” says Jim Farley, Ford’s Group Vice President, Marketing and Communications. “Our global scale helps us develop and test products that we can bring to—and change—the North American market.”





Both four- and three-door Verve body styles were unveiled at the North American International Auto Show in Detroit, as an introduction to a family of small cars set to debut in Europe and Asia beginning later this year and in North America in 2010. The four-door is the basis for the production vehicle that will be sold in North America. The European three- door is being shown to test market reaction to the body style. If it’s well received, it could be an added to the Verve product line.



Ford is building on decades of small car leadership in Europe as it develops new small cars for North America to appeal to customers who value technology, design and fuel efficiency. “The Ford global design team remembered, not so fondly, the econo-boxes of the 1970s and created the Verve concept as a vision of just how good a small car can be,” said J Mays, Ford’s group vice president of Design and chief creative officer. “Verve aims to ‘right’ North American buyers’ earlier small-car experiences by offering a product that changes customers’ views of small cars from ‘cheap’ to chic — and from affordable to desirable.”