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PlantBottle Technology™ from The Coca-Cola Company is applied for the
first time beyond PET packaging as part of the interior fabric of a Ford
Fusion Energi plug-in hybrid research vehicle
• The Fusion
Energi research vehicle uses PlantBottle Technology for seat cushions,
seat backs, head restraints, door panel inserts and headliners
•
Fabric made from PlantBottle Technology consists of up to 30 percent
plant-based materials, showing the broad potential of two global
consumer icons to leverage renewable materials to help replace petroleum
and other fossil fuels used for traditional PET fabric
The
Coca-Cola Company and Ford Motor Company are fueling more sustainable
design by collaborating on a first-ever interior fabric made from the
same renewable material used to produce Coca-Cola's PlantBottle
Technology™ packaging.The two companies today unveiled a
Ford Fusion Energi plug-in hybrid vehicle with Coca-Cola PlantBottle
Technology interior fabric surfaces covering seat cushions, seat backs,
head restraints, door panel inserts and headliners. The research vehicle
marks the first time PlantBottle Technology is applied beyond
packaging, and affirms a joint commitment by two global consumer icons
to develop innovative new products produced from renewable materials.
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'By
using PlantBottle Technology in a plug-in hybrid, Ford and Coca-Cola
are showing the broad potential to leverage renewable materials that
help replace petroleum and other fossil fuels, reducing the overall
environmental impact of future vehicles,' said John Viera, global
director of sustainability and vehicle environmental matters at Ford.The
collaboration also demonstrates the positive influence that comes from
combining two of the most recognizable and respected brands in the
world. The Cola-Cola Company and Ford Motor Company together reach
billions of consumers in more than 200 countries on six continents.The Ford Fusion Energi research vehicle will be on display later this month at the Los Angeles Auto Show.The
idea behind the vehicle was launched last year when Ford and Coca-Cola
research teams came together to explore innovation opportunities in more
sustainable products. Both companies use PET, a durable, lightweight
plastic also known as polyethylene terephthalate, in a variety of
products including plastic bottles, fabrics and carpets. This provided a
natural opportunity to bring together both recyclable and renewable
technologies.Since The Coca-Cola Company introduced
PlantBottle Technology to the market in 2009 as the first-ever
recyclable PET plastic bottle made partially from plants, more than 18
billion PlantBottle packages have been distributed in 28 countries
resulting in more than 400,000 barrels of oil saved. If PlantBottle
interior fabrics were migrated across the majority of U.S. Ford models,
it would displace nearly 4 million pounds of petroleum-derived
materials, as well as save the equivalent of 295,000 gallons of gasoline
and 6,000 barrels of oil.'This collaboration with Ford
demonstrates that PlantBottle Technology can be applied anywhere PET
plastic is traditionally used, but with a lighter footprint on the
planet,' said Scott Vitters, general manager, PlantBottle packaging
platform, The Coca-Cola Company. 'We are pleased to share this
technology with Ford, and look forward to continuing to expand the
application of PlantBottle Technology.'The
PlantBottle-Fusion Energi initiative is also encouraged by the World
Wildlife Fund, which advises companies to look for alternatives to
fossil fuels.'The Coca-Cola Company and Ford Motor Company
partnership is a great example of how collaborations can help scale up
positive changes to benefit the environment,' said Erin Simon, manager,
business and industry, packaging and material science, World Wildlife
Fund. 'This atypical partnership is a great model for other businesses
to follow, and can have a measurable impact on critical environmental
issues.'Building upon the success of PlantBottle
Technology, Ford has been able to produce the first-ever fiber that can
be woven into durable, automotive-grade PET fabric from PlantBottle
material. Fusion Energi, a plug-in hybrid version of Ford's global
midsize car, was determined to be the perfect vehicle on which to test
out the material.Fusion Energi is Ford's most
fuel-efficient sedan. It boasts an EPA-rated total range of up to 620
miles and can drive up to 21 miles in electric-only mode – which could
help save customers an estimated $6,850 in fuel costs compared with an
average new car over the course of five years. It offers the latest
generation of SmartGauge® with EcoGuide, designed to monitor and
influence driving behavior to improve vehicle efficiency and help
drivers get the most from their car.PlantBottle Technology
material integration builds on the current 2014 Ford Fusion's
environmental innovations – innovations that showcase a variety of more
sustainable materials throughout the car, including:• Sound-absorbing denim material equivalent to more than two average-sized pairs of blue jeans in the car's carpet liner.
• Material equivalent to 38.9 clear-plastic 16-ounce recycled bottles in select cloth-seat Fusion models
•
About 31,250 soybeans in the foam found in Fusion seat cushions. Today,
Ford uses soy foam in every vehicle built in North America. Since its
first application in 2007, the use of soy foam by Ford has reduced
petroleum production by more than 5 million pounds and carbon dioxide
emissions by 20 million pounds annually
About Ford Motor Company
Ford
Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents.
With about 180,000 employees and 65 plants worldwide, the company's
automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit
corporate.ford.com.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led
by Coca-Cola, one of the world's most valuable and recognizable brands,
our Company's portfolio features 16 billion-dollar brands including Diet
Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute
Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider
of sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world's largest beverage distribution system,
consumers in more than 200 countries enjoy our beverages at a rate of
more than 1.8 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy living,
create a safe, inclusive work environment for our associates, and
enhance the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world's top 10
private employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow
us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola
Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
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