Ford shot up 13 spots in a new report ranking companies largely on
public perception of a brand’s sustainable or green practices to become
the second greenest brand in the world. Bolstered by the popularity of
products such as its EcoBoost® engines, Ford is No. 2 on the
2013 Best Global Brands Report released Wednesday by consulting firm
Interbrand. “In 2012, Ford (#2) moved sustainability from the periphery
to the center of its business strategy,” the annual report states. More
details about Ford’s ranking, along with the entire report can be found here.
Source: Ford.com
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