Friday, June 3, 2011

Cars Made Of Strange Stuff


Ford's hemp prototype

Henry Ford might have had something strange in his pipe when he came up with the idea for this 1941 prototype, which was made of resin-stiffened hemp fiber (what's hemp?). He was so confident of the car's strength; he put it through a remarkable test.



Fuel of the Future

When Henry Ford told a New York Times reporter that ethyl alcohol was "the fuel of the future" in 1925, he was expressing an opinion that was widely shared in the automotive industry. "The fuel of the future is going to come from fruit like that sumach out by the road, or from apples, weeds, sawdust -- almost anything," he said. "There is fuel in every bit of vegetable matter that can be fermented. There's enough alcohol in one year's yield of an acre of potatoes to drive the machinery necessary to cultivate the fields for a hundred years."

Ford recognized the utility of the hemp plant. He constructed a car of resin stiffened hemp fiber, and even ran the car on ethanol made from hemp. Ford knew that hemp could produce vast economic resources if widely cultivated.

Ford's optimistic appraisal of cellulose and crop based ethyl alcohol fuel can be read in several ways. First, it can be seen as an oblique jab at a competitor. General Motors had come to considerable grief that summer of 1925 over another octane boosting fuel called tetra-ethyl lead, and government officials had been quietly in touch with Ford engineers about alternatives to leaded gasoline additives. Secondly, by 1925 the American farms that Ford loved were facing an economic crisis that would later intensify with the depression. Although the causes of the crisis were complex, one possible solution was seen in creating new markets for farm products. With Ford's financial and political backing, the idea of opening up industrial markets for farmers would be translated into a broad movement for scientific research in agriculture that would be labelled "Farm Chemurgy." 2

Why Henry's plans were delayed for more than a half century:

Ethanol has been known as a fuel for many decades. Indeed, when Henry Ford designed the Model T, it was his expectation that ethanol, made from renewable biological materials, would be a major automobile fuel. However, gasoline emerged as the dominant transportation fuel in the early twentieth century because of the ease of operation of gasoline engines with the materials then available for engine construction, a growing supply of cheaper petroleum from oil field discoveries, and intense lobbying by petroleum companies for the federal government to maintain steep alcohol taxes. Many bills proposing a National energy program that made use of Americas vast agricultural resources (for fuel production) were killed by smear campaigns launched by vested petroleum interests. One noteworthy claim put forth by petrol companies was that the U.S. government's plans "robbed taxpayers to make farmers rich".

Gasoline had many disadvantages as an automotive resource. The "new" fuel had a lower octane rating than ethanol, was much more toxic (particularly when blended with tetra-ethyl lead and other compounds to enhance octane), generally more dangerous, and contained threatening air pollutants. Petroleum was more likely to explode and burn accidentally, gum would form on storage surfaces and carbon deposits would form in combustion chambers of engines. Pipelines were needed for distribution from "area found" to "area needed". Petroleum was much more physically and chemically diverse than ethanol, necessitating complex refining procedures to ensure the manufacture of a consistent "gasoline" product.

However, despite these environmental flaws, fuels made from petroleum have dominated automobile transportation for the past three-quarters of a century. There are two key reasons: First, cost per kilometer of travel has been virtually the sole selection criteria. Second, the large investments made by the oil and auto industries in physical capital, human skills and technology make the entry of a new cost-competitive industry difficult.

Until very recently, environmental concerns have been largely ignored. All of that is finally changing as consumers demand fuels such as ethanol, which are much better for the environment and human health.



Henry Ford takes a whack at the automobile which he
"grew from the soil." This 1930s marvel withstood the
impact of a sledgehammer and in retrospect was the
first 'green' car made in America, manufactured using
resonated plant fiber and powered with hemp biofuels.
Other attributes of the vehicle, as reported by the article
in Popular Mechanics, included a steel tubular frame
which was 2/3 lighter than a steel counterpart and the
use of soybeans and other organic matter throughout.

Ford's home-grown creation was first featured in the
February 1941 edition of Popular Mechanics and was
expected to best any automobile being manufactured
at that time. The only thing that could stop Ford from
succeeding, did; Prohibition on the very hemp he used.

Ford's dream came to an end resulting from legislation
when Congress enacted The Marihuana Tax Act of 1937.
Though it was intended to control and tax marijuana,
the legislation made it impossible for citizens to follow
and hemp and marijuana have been illegal ever since.

Source: Internet

Friday, April 1, 2011

2012 Ford Focus



The Basics


In a sea of sensibly-sized and relatively fuel-efficient—yet all rather humdrum—small cars, the 2012 Ford Focus has just a little more personality.


Key Takeaway


With the 2012 Focus, Ford shows that small cars don't have to feel so banal, with charismatic compacts that are more satisfying to drive, more luxurious, and better-equipped.

That's what Ford would like us to think with its new Focus, yet here it's true. The new Focus not only looks more flamboyant and sophisticated inside and out; it's also a more engaging drive than most other on-a-budget small sedans, and it offers some features that haven't up until now been offered in this class.

There's no longer a Focus Coupe, but there are two beautiful body styles—a four-door sedan or five-door hatchback—from which to choose. Both models have some nice creases and curves; and thankfully, Ford's saccharine chrome louvered grille, from several of its larger vehicles, hasn't been carried over here. Inside, the design is pleasingly complex—incorporating a cockpit-like instrument panel arrangement, with a thick center stack, some nice surface sculpting, and vertically-oriented vents.

An all-new 2.0-liter direct-injected four-cylinder engine powers the entire Focus lineup for 2012. It makes 160 horsepower and 146 pound-feet of torque and comes paired with either a five-speed manual gearbox or six-speed PowerShift dual-clutch automatic. You have to rev the engine to access its perky side, but the dual-clutch gearbox does a great job keeping the revs high and uninterrupted when you need it; there's also a Sport mode, or you can control shifts yourself with a little +/- button on the side of the shift knob instead of paddle-shifters or a separate gate. While the powertrain requires a little diligence, the ride-and-handling compromises are about the best it gets. The Focus handles as well as—or better than—the most deft handler in the class, the Mazda3, with a suspension that doesn't crash and bang over rough transitions. Ford's electric power steering system provides nice weighting and it performs well, providing precise control but not transmitting much feel of the road.

The Focus's inherent sportiness extends to its interior, which feels, in top Titanium trim (with upgraded sport seats), more like that of a smart European sport-sedan cabin than a low-priced small car. The base seats in the 2012 Ford Focus are quite good, with better support than those of most other affordable small cars. And whether you choose the sedan or hatchback, you get back seat accommodations that are virtually the same, with just enough legroom and headroom to fit even those over six feet. With the leather upholstery, there's no skimping on look and feel in back; you won't get mid-size comfort, but there's enough comfort back there for most six-footers.

Ford is giving shoppers a choice as to whether they want a basic small car or a much more sophisticated one with all the features and options of a larger one. Prices on the Focus range from $16,995, including destination, for the base 2011 Ford Focus S, up to about $27k for a loaded Titanium. At the top of the line, the Titanium earns you MyFord Touch, an upgraded ten-speaker Sony sound system, HD Radio and Sirius Satellite Radio, sport seats, a sport suspension, and sport wheels with summer performance tires. A number of the Titanium's features—including the Sport package—are optional on the SEL.

One other segment-exclusive feature that will be available in the Titanium is Active Park Assist—that's the system Ford has offered on several more expensive models that essentially allows the car to steer itself into a spot while you modulate the brake. In a city-savvy small car like the Focus—rather than one that's more likely to be valet-parked—it finally makes sense.

Source: Internet

Monday, March 28, 2011

Supply Limited For Black, Red Vehicles





If you're looking for one of several Ford or Lincoln vehicles in black or red, you'd better be ready to settle with what's out at the dealership—and potentially even paying a little extra. Ford has just told its dealerships to halt orders of some models with certain hues of semi-metallic red or black paint, because of a supply interruption due to the recent earthquake in Japan.

Tuxedo Black is temporarily not offered for order on a number of Ford trucks and SUVs, as well as the Ford Taurus and Lincoln MKX. There's also a problem with red for Ford F-Series Super Duty and Ranger pickups, Econoline vans, and the Ford Focus and Lincoln Navigator.

According to CNN Money, both hues rely on an ingredient called Xirallic to get a slightly metallic look, and the recent natural disaster in Japan caused a supply disruption from the company that was providing it.

Don't look for the shortage to last that long; Ford is looking for another ingredient to take its place.

Source: Internet

Amazing 2011 Fiesta Crash and Testimonial

Poor Squeezie - Amazing 2011 Fiesta Crash and Testimonial

This was such a compliment to us and to Ford Motor Company that I had to share. Angela Williams, a customer who bought our very first lime squeeze 2011 Fiesta, got hit in a head-on collision by a drunk driver during broad daylight a few days ago. You can find a video of the aftermath of the crash on at YouTube.

The crash was bad, but as you'll see from the photos, those class-exclusive driver knee airbags allowed Mrs. Williams to walk away from the crash. Here is what she had to say:

"Please tell Randall Ford that I definitely want another Fiesta. If she could help us locate another I would be forever grateful. This car, from what the police said, at the very least saved my legs. I want to write a testimonial and send to Ford, but not sure who to send it to. I want to let them know how much I appreciate the engineering and safety features that helped save my life."

We are locating her another Fiesta as we speak. Nothing says customer loyalty like a life that has been spared! Thanks to the engineers at Ford who make safety standard.

Source: RandallFord/Youtube

Thursday, March 3, 2011

Ford Gained Market Share Across Much Of Model Line



Between 2008 and 2010, the U.S. auto industry—and the auto market as a whole—went through a sea change. In addition to bankruptcies from GM and Chrysler, discontinued brands, and retired model lines, the economy forced many brands to make hasty changes to their model lines.

And somehow, Ford managed to continue the upswing that it had started heading into the period—with some impressive gains in sales and market share.

R.L. Polk & Co. has helped put this into perspective: In a post, analyst Tom Libby explains that Ford's overall gain in market share from calendar-year 2008 to CY 2010 is more than the entire market share of Subaru, Mazda, or Volkswagen.

Over those two years, Ford has gained a very impressive 2.5 percent of market share, up to about 14.8 percent for 2010.

What's even more impressive is that the market share hasn't been earned through just a few halo vehicles. During those two years, eight of the seventeen Ford models have gained market share.

The Ford Fusion, F-Series, and Escape each gained a half a percent or more from 2008 to 2010. while only the Explorer, Crown Victoria, and Expedition (along with the discontinued Taurus X) lost market share—and even in all of those cases it was a tenth of a percent or less.

Those are great signs for the brand and the company, as its success hasn't been rooted in a particular vehicle line, or type of vehicle—although it does remain somewhat dependent on the F-150 as a profit center. The brand also otherwise looks well-positioned for rising gas prices—a heightened concern over the past several weeks given recent political upheaval throughout the Middle East and North Africa.

According to Autodata—and cited by MSN Money—Ford is one of just two, out of all the U.S. and Asian automakers, to reduce its average incentives last month—while its sales grew 13 percent.

Ford is expected to finish February with about 16 percent of the market, ranking it after General Motors but ahead of Toyota.

Source: Polk

Thieves Steal Gas By Drilling Into Tanks



Gas prices are rising, and we're all already feeling it at the pump. Political instability abroad and economic instability at home seem to be conspiring to suck our wallets dry as fast as our gas tanks. But now some enterprising thieves are hurrying the process along, drilling into the tanks of parked cars to steal their refined payload.

The area around Fort Mill, SC, just southwest of Charlotte, North Carolina, is apparently feeling the pinch at the pump more acutely than elsewhere. Five incidents of drill-wielding gas theft have come out of South Carolina's York County, according to the local Sheriff's Office.

Drills in hand, the thieves pounce at night, stealing the gas, leaving the tanks in need of repair. Some of the owners of the cars vandalized thus far hadn't realized the full scope of the matter until the car was at the repair shop--likely after discovery by the mechanic.

The thefts have so far been localized to five streets in the Baxter Village and Bailiwyck areas of Fort Mill. If you're in those areas, you might want to boost security on your car in a visible manner to deter the thieves and avoid a costly repair--and another fill-up.

Source: Internet

2012 Ford Focus To Get 40-MPG EPA Rating


2012 Ford Focus

40 miles per gallon seems to be the new magic number in the automotive industry and Ford could be considered heavy weight in the category. With the official 40-mpg rating of the 2012 Ford Focus by the Environmental Protection Agency (EPA) Ford now has four vehicles with a 40-mpg or greater rating. As you might guess that is the most of any manufacturer currently. What is even more interesting is the research that backs up Ford’s strategy for superior fuel economy, their method and we quite like the technology as well.

Friday, Ford released a press release that educated the media on the fuel efficient model range and research that shows consumers leaning towards fuel efficiency. According to Derrick Kuzak, group vice president, Global Product Development, ““Our customers tell us that fuel economy is the top reason for purchasing a Focus. The all-new Focus meets that demand with great fuel economy, class-leading technologies and features, exceptional standards of craftsmanship and driving dynamics typically reserved for larger, more expensive vehicles.” What makes this achievement more significant is how Ford has chosen to execute their offering of mpg to the customer.

What sets the Ford Focus apart from some of the competition? Besides the 14 class leading features, ones that will have some 50 commercials to promote them to the public, the Focus also employs a six-speed automatic transmission that is used in the Super Fuel Economy (SFE) model. Think of the SFE model as similar to the Hyundai Elantra Blue and if you were going to place bets, then we would put our money on other companies following suite. In other words we believe we will start to see designated high efficiency models. One of the more interesting and unique features of the 2012 Ford Focus is the Active Grille Shutter System.

The system features a motorized shutter system that has horizontal vanes. These vanes can rotate some 90 degrees to block airflow and are controlled by the cars ECU. The shutter system can rotate the horizontal vanes in 15 different directions to control the amount of airflow into the radiator. When the vanes are completely close the system reduces the drag on the vehicle and therefore the CO2 emissions. How much? Two percent. The system also helps keep the driver more comfortable by keeping the vanes closed during cold start to allow the engine to warm up quicker.

Ford says, “Great looks, smart technology and true performance.” What will you say? If you are in the market for a new small car you owe yourself a close look at the 2012 Ford Focus so you can try it on for size—and technology.

Source: Internet