By the Numbers
Located a few miles south of
Detroit at the confluence of the Rouge and Detroit Rivers, the original
Rouge complex was a mile-and-a-half wide and more than a mile long. The
multiplex of 93 buildings totaled 15,767,708 square feet of floor area
crisscrossed by 120 miles of conveyors.
There were ore docks, steel furnaces, coke ovens, rolling mills,
glass furnaces and plate-glass rollers. Buildings included a tire-making
plant, stamping plant, engine casting plant, frame and assembly plant,
transmission plant, radiator plant, tool and die plant, and, at one
time, even a paper mill. A massive power plant produced enough
electricity to light a city the size of nearby Detroit, and a soybean
conversion plant turned soybeans into plastic auto parts.
The Rouge had its own railroad with 100 miles of track and 16
locomotives. A scheduled bus network and 15 miles of paved roads kept
everything and everyone on the move.
It was a city without residents. At its peak in the 1930's, more than
100,000 people worked at the Rouge. To accommodate them required a
multi-station fire department, a modern police force, a fully staffed
hospital and a maintenance crew 5,000 strong. One new car rolled off the
line every 49 seconds. Each day, workers smelted more than 1,500 tons
of iron and made 500 tons of glass, and every month 3,500 mop heads had
to be replaced to keep the complex clean.
The Idea
Henry Ford’s ultimate goal was to
achieve total self-sufficiency by owning, operating and coordinating all
the resources needed to produce complete automobiles.
Ford Motor Company owned 700,000 acres of forest, iron mines and
limestone quarries in northern Michigan, Minnesota and Wisconsin. Ford
mines covered thousands of acres of coal-rich land in Kentucky, West
Virginia and Pennsylvania. Ford even purchased and operated a rubber
plantation in Brazil.
To bring all these materials to the Rouge, Ford operated a fleet of ore freighters and an entire regional railroad company.
Ford’s ambition was never completely realized, but no one has ever
come so close on such a grand scale. At no time, for example, did Ford
have fewer than 6,000 suppliers serving the Rouge.
The Rouge Fires Up
Ford began buying the property
that was to become the Rouge in 1915. In total, he acquired a
2,000-acre stretch of bottomland along the Rouge River.
The Rouge River property still was not earmarked for any particular
use. Ford had even considered turning the land into a large bird
sanctuary. That changed near the end of World War I, when Undersecretary
of the Navy Franklin D. Roosevelt engaged Henry Ford to build boats.
In 1917, a three-story structure, Building B, was erected on the
Rouge site to build Eagle Boats, warships intended to hunt down German
submarines. Building B was the first substantial Rouge building and
today serves as part of the Dearborn Assembly Plant.
Although the war ended before the Ford Eagle Boats ever went into
action, the effort did allow Ford to widen the Rouge River
substantially, presenting the possibility of bringing ore boats up the
river.
The Rouge soon became the destination of massive Ford lake freighters
filled with iron ore, coal, and limestone. The first coke oven battery
went into operation in October of 1919, while blast furnaces were added
in 1920 and 1922. Iron from the furnaces was transported directly to the
foundry where it was poured into molds to make engine blocks, cylinder
heads, intake and exhaust manifolds, and other automotive parts. The
foundry covered 30 acres and was, at its inception, the largest on
earth. In 1926 steelmaking furnaces and rolling mills were added.
Eventually, the Rouge produced virtually every Model T component, but
assembly of the Model T remained at Highland Park.
The First Assembly
The
first land vehicles actually assembled in the Rouge were not cars but
farm tractors. No sooner had Henry Ford achieved low-cost transportation
with the Model T than he set his sights on doing the same for the
world’s farmers. In 1921 production of the world's first mass-produced
tractor, the Fordson, was transferred from the original Dearborn plant
to the Rouge.
Ford put a mammoth power plant into operation in 1920 that furnished
all the Rouge's electricity and one-third of the Highland Park Plant's
needs as well. At times, surplus Rouge power was even sold to Detroit
Edison Company.
An innovative glass plant began operation in 1923. Utilizing a
continuous process that Ford had helped develop, it produced higher
quality glass at lower cost. In 1928 the Model A became the first
low-priced car to use laminated safety glass. By 1930 the Ford was
making its own safety glass at the Rouge.
The Rouge achieved the distinction of automotive "ore to assembly" in
1927 with the long-awaited introduction of the Model A. Building B
would be the home of assembly operations from that time forth.
Albert Kahn Design
Most of these buildings, and
several hundred more in the Ford empire, were designed by Albert Kahn,
one the most renowned architects of his day. Although the buildings were
designed pragmatically for their manufacturing function, Kahn managed
to add a sense of light and air. When the Rouge glass plant was erected
with heavily glassed upper walls and ceiling, it was called "the single
factory that carries industrial architecture forward more than any
other."
Unionization
By 1928, the complex was complete,
yet it was never settled. The Rouge continued to operate throughout the
Great Depression, yet Ford’s obsession with ever-increasing cost
reductions through methodical efficiency studies made life difficult for
workers.
On May 26, 1937, when a group of union organizers led by Walter
Reuther attempted to distribute union literature at the Rouge, Ford
security and a gang of hired thugs beat them severely. It would be known
as the
Battle of the Overpass and became a pivotal event for the United Auto Workers and other unions.
The Rouge settled with UAW representation before World War II broke
out. During the war the giant complex produced jeeps, amphibious
vehicles, parts for tanks and tank engines, and aircraft engines used in
fighter planes and medium bombers.
The Rouge after Henry Ford
In 1947, at the pinnacle of the Rouge’s success, Henry Ford died.
The roar of the Rouge began to fade as Ford Motor Company embarked on
a new era that stressed decentralization and a more global approach.
Henry Ford II and his new team of "Whiz Kid" managers continued to
fully employ the Rouge through the late 1960s, operating in a distinctly
different world from Henry Ford. For one, there was a growing awareness
of the environment. In the early days of American industrialization,
smoke rising from a stack was a positive sign of full employment. As
industry matured, government and manufacturers alike became aware that
black smoke had other implications.
Air and water quality standards were developed by government
agencies. More manufacturing facilities located within a community,
accumulatively adding to emissions, meant more stringent controls. This,
in part, led to closure of some older facilities. The Rouge, the
largest single industrial complex in the world, probably would be the
last of its kind.
History of the Rouge (Part 3)
The Rouge after Henry Ford
In 1947, at the pinnacle of the Rouge’s success, Henry Ford died.
The roar of the Rouge began to fade as Ford Motor Company embarked on
a new era that stressed decentralization and a more global approach.
Henry Ford II and his new team of "Whiz Kid" managers continued to
fully employ the Rouge through the late 1960s, operating in a distinctly
different world from Henry Ford. For one, there was a growing awareness
of the environment. In the early days of American industrialization,
smoke rising from a stack was a positive sign of full employment. As
industry matured, government and manufacturers alike became aware that
black smoke had other implications.
Air and water quality standards were developed by government
agencies. More manufacturing facilities located within a community,
accumulatively adding to emissions, meant more stringent controls. This,
in part, led to closure of some older facilities. The Rouge, the
largest single industrial complex in the world, probably would be the
last of its kind.
Back to Top
Decentralization
The company grew to rely more and more on an ever-increasing cadre of
suppliers and to methodically extract itself from other fields such as
mining, lumbering and glass making.
In 1981, steel-making operations at the Rouge became part of a new
independent company. When these operations were sold to Rouge Steel in
1989, Ford gave up ownership of all Rouge River frontage and boat docks,
as well as about 45 percent of the original 2,000 acres.
Over time, the number of operations and jobs at the Rouge dropped.
Economic pressures mounted to retire old brownfield manufacturing
facilities and to replace them with state-of-the-art greenfield plants.
The Rouge, however, had evolved into a community with a strong sense
of its own identity. Families worked from generation to generation in
the Rouge, and few were willing to walk away from their hard-earned
heritage.
That fact became clear in 1992 when the only car still built at the
Rouge, the Ford Mustang, was about to be eliminated and assembly
operations in Dearborn Assembly terminated.
UAW Local 600, in cooperation with Alex Trotman, then president of
Ford’s North American Operations, set out to keep the Mustang in
production and to keep production in the Rouge. "Save the Mustang"
became synonymous with "Save the Rouge." Working together, the company
and the UAW established a modern operating agreement and fostered
numerous innovations to increase efficiency and quality. The company,
for its part, would redesign and reintroduce the Mustang, and invest in
modern equipment.
The Rouge Enters the New Millennium
In 1997, the Rouge was making a comeback. UAW Local 600 membership and
the company approved the Rouge Viability Agreement, and the Ford Board
of Directors agreed to modernize the company’s oldest and largest
manufacturing complex. The first efforts focused on extensive
renovations to the Dearborn Engine and Fuel Tank Plant and other plants
at the Rouge. Dearborn Assembly Plant would get an environmentally
advanced paint operation, and plans called for CMS Energy to develop an
entirely new power plant by 2000.
Ground was already being cleared for the new high-efficiency power
plant when tragedy struck. The Number Six boiler at the Rouge Power
Plant exploded and six employees were killed. A dozen more were
seriously injured.
Within two hours of the explosion, Ford Chairman and CEO Bill Ford
arrived at the scene, offering whatever support he could. "Our employees
are like extended members of our family," Ford said, "My heart sank.
It’s about the worst feeling you could ever have."
The Rouge entered the new millennium humbled by disaster and
downsizing, yet still an industrial giant. About 6,000 Ford employees
work at the Rouge.
Now called the Ford Rouge Center, the 600-acre site remains Ford
Motor Company’s largest single industrial complex. And a massive
revitalization effort is under way to restore this icon’s glory.
The new Ford Rouge Center will include one of the world’s most
advanced and flexible manufacturing facilities, capable of building up
to nine different models on three vehicle platforms. The plan includes
numerous pilots of advanced environmental concepts designed to balance
the needs of auto manufacturing with social and environmental concerns –
and save money.
The Dearborn Truck Plant will become the centerpiece of the new Ford
Rouge Center, the largest industrial redevelopment project in U.S.
history and the flagship of Ford’s vision of sustainable manufacturing
for the future.
Source: thehenryford.org
