
Ernest Pfennig, ca 1923 (image courtesy of Ancestry.com)
While
Dr. Ernest Pfennig is well known now for buying the first “Boss of the
Road,” Ford’s original 1903 Model A, he must have been a pretty novel
sight 110 years ago driving down the streets of Chicago in his red
“Fordmobile.”
Dr. Pfennig was an American dentist, so it’s not surprising that he
could afford the luxury of an $850 Ford Model A. He was also a German
immigrant who arrived in the United States in 1883. In an odd twist of
fate, the same year Dr. Pfennig bought his Ford, a Chicago newspaper,
the
Inter Ocean, was reporting on how American dentists who
traveled to Europe in the early 1900s were not only more skilled but
also better liked than European dentists. American dentists abroad were
“regarded as intimate friends” by royal dukes, princes, kings, emperors,
and even czars.

Inter Ocean (Chicago, Illinois), April 19, 1903 (image courtesy of Newspapers.com)
Ironically, in the United States, dentists were feared and mistrusted by their patients. An April 1903 article in the
Inter Ocean,
titled “Trials of Dentists,” reported the effects of this
uncomplimentary status of US dentists at home: “Each visit to his office
is made with fear and trembling; he is dreaded even more than the
careless chauffeur.” There’s no record on Dr. Pfennig’s chauffeuring
skills—which might be a positive sign.
Dr. Pfennig’s purchase
actually helped ensure Fords for years to come, as July sales of the
Model A brought enough revenue into the cash-strapped, month-old company
to keep the doors open. In less than a year after Dr. Pfennig bought
his new car, Ford Co. had racked up over $98 thousand in Model A sales,
the equivalent of over $2 million today. With so many sales, there may
have been a few more dentists driving these new Model A's. And without
windshields, seatbelts, or many good roads, the Model A may have
generated a little business for American dentists in return.
—Julie Ogborn
Source: Ancestry.com